You Can't Fix
What You Can't See
A structured Marketing Alignment Audit that reveals the root cause issues behind stalled revenue — and the exact changes required to restore scalable growth.
Overview
Objective Insights. Zero Execution Bias. Total Alignment
A fast, structured for decision‑makers diagnostic that analyzes your messaging, CRM, lead flow, sales process, and reporting. Then it delivers a clear roadmap your team or agency partners can execute immediately.
Most marketing audits focus on digital tactics: SEO, ads, content performance. Useful? Sure. But if your sales and marketing teams aren’t aligned, no amount of optimization will move the needle.
Tom Opp’s Marketing Alignment Audit is different. It’s an independent, executive‑level analysis that uncovers the real reasons your marketing, sales, and revenue efforts aren’t performing and then gives your team or agency a clear roadmap to fix them.
Not all Marketing Audits are equal
The real value of the Marketing Alignment Audit is that at the conclusion of the audit, you receive a set of clear, prioritized, and actionable recommendations designed to eliminate friction, close performance gaps, and strengthen the connection between marketing, sales, and revenue operations.
These recommendations are built to be implemented by your internal team or your existing B2B agency partners. No new vendors. No competing services. No disruption to your current workflows. Just a precise, objective roadmap that empowers the people you already trust to execute more effectively.
Your Audit Includes
Written Audit Report
- Executive summary of key findings
- Root cause analysis of growth constraints
- Detailed observations and recommendations
Gap Analysis
- Current state vs desired state assessment
- Messaging, funnel, and process alignment review
- Identification of performance gaps and friction points
Prioritized Recommendations
- Ranked action items by impact and effort
- Quick wins and strategic initiatives
- Clear next steps for implementation
90-Day Implementation Roadmap
- Phase 1: Immediate priorities
- Phase 2: Optimization initiatives
- Phase 3: Scale and growth actions
How the Audit Works
01
Discovery Call (Free, 20minute video chat)
20 Min
A brief conversation to determine whether your organization and Tom Opp Consulting are a strong fit for the Marketing Alignment Audit. This is not a deepdive — and not a sales pitch. It’s simply a chance to understand your situation at a high level, answer initial questions, and confirm whether the audit is the right next step.
02
Leadership Intake Meeting (60 minutes, after agreement is signed)
60 minutes
Once we agree to move forward, we begin with a structured leadership intake session. This is the true deepdive into your current challenges, goals, team structure, messaging, and revenue engine. The insights gathered here guide the diagnostic work that follows.
03
Research Phase (3–5 days)
3-5 days
A detailed review of your messaging, buyer journey, CRM data, funnel metrics, sales process, and market positioning. This phase identifies where strategy, narrative, and execution have drifted out of alignment.
04
Audit & Analysis (2–3 days)
2–3 days
I synthesize all findings into a structured diagnostic report — mapping the revenue system, identifying rootcause issues, and outlining the highestimpact structural changes.
05
Leadership Presentation (60 minutes)
60 min
We walk through the roadmap together, clarify the recommended action steps, and ensure your internal team or existing B2B partners are equipped to execute. Implementation is handled entirely by your team or your current agencies and contractors.
06
30 day post-audit check in Call (60 minutes)
60 min
A follow-up call to review progress, answer questions, and ensure the recommended actions are being implemented effectively.
Strategic Audit ROI Matrix
| Diagnostic Pillar | Key Deliverable | Projected Impact |
|---|---|---|
| Revenue Alignment | Revenue System Map | 10–15% improvement in pipeline efficiency |
| Customer Acquisition | CAC/LTV Optimization | Stronger unit economics & higher-quality pipeline |
| GTM Execution | Buyer-Journey Clarity Model | Shorter sales cycles & improved conversion rates |
| Tech Stack Efficiency | Tool Consolidation Plan | Reduced redundant spend & cleaner workflows |
| Data & Insight | Reporting Logic Blueprint | Faster, more accurate decision-making |
| Team Performance | Role Clarity Matrix | Clearer ownership, fewer dropped handoffs, smoother execution |
| Positioning & Messaging | Competitive Narrative Gap Analysis | Pricing leverage & stronger market differentiation |
